Cookie Policy

Effective Date: November 1, 2026

We provide this Cookie Policy ("Cookie Policy") to explain how we use cookies and other tracking technologies when you visit or interact with the Fairwater.us (“Site”). If you have questions about our Cookie Policy after you review it, feel free to contact us at privacy@fairwater.us. The Cookie Policy is incorporated by reference into our Privacy Policy, which is part of our website Terms of Service. Capitalized terms used in the Cookie Policy are defined as set forth here, or as set forth in the Privacy Policy and Terms.

By using this Site, you consent to our use of cookies and other tracking technologies. In jurisdictions that require prior consent, we only set essential cookies until you grant permission.

Like many businesses, we and our service providers automatically collect and/or store certain information when you visit or interact with the Site or Services, including via cookies and other tracking technologies (“Tracking Technologies”). We use Tracking Technologies to recognize your browser or device, to understand how people use our Site, to make it work correctly, and to improve your experience. These Tracking Technologies store and collect Usage Information. This Usage Information may be stored and/or accessed from your personal computer, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with our Site. Tracking Technologies may set, change, alter or modify settings or configurations on your Device. Usage Information includes:

• Your IP address, MAC address, IDFA, Android/Google Advertising ID, IMEI, or another unique identifier;
• Your Device functionality (including browser, browser language, settings and behavior, operating system, hardware, mobile network information);
• Your Device location or other location information, including the zip code, state or country from which you accessed the Services;
• Your Device characteristics (such as device type (computer vs. mobile) and ID, operating system, hardware);
• Cookies, tags, pixels and SDKs (see our Use of Cookies and Other Tracking Technologies section below);
• Name and user identification or profile values of other third-party platforms or social media sites;
• Referring and exit web pages and URLs;
• The areas within the Site that you visit and your activities there, including remembering you and your preferences;
• Certain other Device data, including the time of day you visit our Site or other information used to provide analytics or other usage information;
• Information about your engagement with our emails; and
• Statistical information about how unregistered and registered users, collectively, use the Site and Services.

We also use security technologies, including Google reCAPTCHA, to help identify automated traffic, prevent spam or abuse, and protect the Site. These technologies may collect technical information about your browser or device and may use browser storage.

What are Cookies?

Cookies are small files that your browser stores on your Device. They help the website remember things like your preferences or whether you’ve logged in. Some cookies are placed by us (“First-party cookies”), and some are placed by our partners (“Third-party cookies”) such as companies that provide analytics, video, or advertising. Third-party cookies we use may include Google (Analytics, Tag Manager reCAPTCHA), or others. Please refer to our Cookie Management platform for current information on cookies being used on our Site.

Do Cookies Contain Personal Information?

Cookies and similar technologies do not always directly identify you, but many laws treat them as “Personal Information” or “Personal Data” when the information collected, alone or combined with other data, can be linked to you or your Device. For example, if you visit our site multiple times, we may associate cookie data with your visit.

Other Technologies We Use

In addition to cookies, we may use other Tracking Technologies, including:

• HTML5 local or session storage: browser-based storage used to remember certain settings or behaviors;
• Pixel tags, clear GIFs and web beacons: small images or snippets of code that load when you visit a page or open an email, telling us or partners that you have engaged with content;
• Tags, scripts and containers (e.g., tag managers): snippets of code provided by analytics or marketing vendors to measure behavior or deliver functionality, or tools used to deploy and manage other tags (like Google Tag Manager);
• Software Development Kits (SDKs): a set of tools or code provided by a third party that developers add into an app or website to enable certain features, such analytics, advertising, or login, and that may also collect information from users’ Devices.
• Embedded Scripts: snippets of code that are designed to collect information about your interactions with the Site, such as the links you click on;
• Click Identifiers and URL parameters: short tags added to the end of a URL that help track where website traffic comes from, including UTM parameters, such as which email, ad, or social media post a visitor clicked before landing on a page.
• Device Identifiers and probabilistic identifiers: Identifiers unique to your Device (e.g., mobile advertising IDs), or technology that creates an identifier by analyzing characteristics of your Device or browser.  
• Server-Side Tracking and APIs: technologies that transmit interaction or event data directly from our servers to analytics, advertising or measurement partners (like conversion APIs or server-side tag management);
• Analytics and Session Replay Technologies: tools that help us understand how users interact with our Services, which may record page views, clicks, scrolling, or other usage activity for analytics and service improvement purposes;
• Social Media Plugins and Embedded Controls: Features such as “Like” or “Share” buttons, embedded videos, or other third-party content that may collect information when you interact with our Services;
• Log Files and Network-Level Data Collection: Automatic collection of technical information when you access our Services, including IP Address, browser type, device type, operating system, referring URLs, and timestamps; and
• Other data technologies may be used to collect comparable information for security and fraud detection purposes.

We may also engage third parties, such as Google Analytics, to track and analyze non-personally and personally identifiable website data and to serve advertisements. To do so, we may permit third parties to place cookies on devices of users of our Sites, where permitted by law, and subject to your right to opt out through the Sites. We use the data collected to help us administer and improve the quality of the Sites and to analyze the Site’s usage. Such third parties may combine the information that we provide about you with other information that they have collected. These third parties are required to use your information in accordance with this Privacy Policy. We will record all such disclosures and will use reasonable efforts to ensure that such third parties do not use your Personal Information for any purpose that is not expressly provided for herein.

We classify our cookies into the following categories:

• Essential/Strictly Necessary Cookies. These cookies are needed for the Site to work (for example, keeping you logged in or letting the Site load properly). You cannot disable this type of cookie on our Site.
• Functionality Cookies. Also known as “preference cookies,” these cookies allow the Sites to remember choices you have made in the past, like what language you prefer, or what your username and password are so you can automatically log in. Disabling these cookies can cause some parts of the Site to not work properly, so we discourage you from disabling these cookies.
• Performance and Analytics Cookies. These cookies collect information about how you use a website, like which pages you visited and which links you clicked on. Their purpose is to improve website functions. In some jurisdictions, you may be able to turn these cookies off.
• Targeting and Advertising Cookies. These are used by us or our partners to deliver more relevant advertising, measure our marketing, or prevent you from seeing the same ad too many times. These cookies can share that information with other organizations or advertisers. In some jurisdictions, you may be able to turn these cookies off.

Depending on your browser settings or your location, you may be able to:

• Adjust your cookie preferences through our Site’s consent-management platform (“CookieBot”). CookieBot may use a consent cookie, such as "CookieConsent," to remember your selections);
• Block or delete cookies in your browser;
• Opt out of certain analytics or advertising tools; or
• Change your Device settings to limit tracking.

If you block some cookies, certain features on our Site may not work as intended. 

Controlling Your Cookies

In some jurisdictions, you can opt-out of cookies by enabling an opt-out preference signal (“OOPS”) or Global Privacy Control (“GPC”) on your browser or opting-out of cookies in our Site’s cookie preference centers. GPC is a web browser-level setting, maintained by either a browser or a browser extension, that a user or privacy-focused technology can set. In certain regions, when we detect such a signal, we will make reasonable efforts to respect your choices as required by applicable law. You may also make individual selections on your Device or browser. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. Please see the links below to learn how to modify your web browser’s settings on the most popular browsers:

• Apple Safari
• Google Chrome
• Microsoft Edge
• Mozilla Firefox

Note that if you turn cookies off, you may be unable to access certain parts or benefit from the full functionality of the Site(s). To generally find out more about cookies, visit All About Cookies, which also has instructions on how to opt out of targeted advertising cookies. More opt out resources are available by visiting the opt-out services by the Digital Advertising Alliance (“DAA”) in the U.S., and the European Digital Advertising Alliance in the EU. You can also visit Ad Choices (US) or Your Online Choices (EU). We do not control these opt-out links or whether any organization chooses to participate in these opt-out programs. Opting out through these services does not mean you will no longer receive advertising from us, or when you use the internet, for example you may continue to receive ads based on the website you are viewing (e.g., contextually based ads), or ads that are not targeted at you and may be less relevant. Note that if your browser (like some Safari browsers) is configured to reject opt-out cookies, your opt out may not be effective.

We always do our best to honor your choices, but because some choices are set at the browser or device level, you may have to make these choices multiple times if you use different browsers or different Devices. You may access our cookie tools by clicking the icon on our home page.

You may have additional privacy rights based on the jurisdiction in which you reside. Please see our Privacy Policy for more information.